{"id":4999,"date":"2026-08-17T03:22:23","date_gmt":"2026-08-17T03:22:23","guid":{"rendered":"https:\/\/oidaijsd.com\/?page_id=4999"},"modified":"2026-08-17T03:23:04","modified_gmt":"2026-08-17T03:23:04","slug":"volume-18-issue-09-pg-57-66-2026","status":"publish","type":"page","link":"https:\/\/oidaijsd.com\/?page_id=4999","title":{"rendered":"Volume 18, Issue 09, Pg. 57-66, 2026"},"content":{"rendered":"<p><strong>OIDA International Journal of Sustainable Development<\/strong><br \/>\n<strong>Open-access peer-reviewed journal\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/doi.org\/10.64211\/oidaijsd190904\">https:\/\/doi.org\/10.64211\/oidaijsd190904<\/a><br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4929\" src=\"http:\/\/oidaijsd.com\/wp-content\/uploads\/2026\/08\/Logo-Cress-DOI.jpg\" alt=\"\" width=\"136\" height=\"42\" \/><\/p>\n<p><strong>Creative, Innovative, and Intellectual Property Rights are the <\/strong><strong>pillars for MSMEs sustainability -A Study<\/strong><\/p>\n<p><strong>Sowmya D. N. <sup>1*, <\/sup>P. Paramashivaiah <sup>2<br \/>\n<\/sup><\/strong><sup>1<\/sup> Department of Commerce and Management, Seshadripuram Academy of Business Studies., Kengeri Satellite Town, Bengaluru, India.<br \/>\n<sup>2<\/sup> Department of Studies and Research in Commerce, Tumkur University, India.<br \/>\n* Corresponding authour: <a href=\"mailto:drsowmyasharath23@gmail.com\">drsowmyasharath23@gmail.com<\/a><\/p>\n<p>Volume 19, Issue 09, Pg. 57-66, 2026.<\/p>\n<p><strong>Abstract: <\/strong>Any country that achieves long-term success emphasizes innovation and the adoption of new technologies in all aspects of life. In this sense, each country&#8217;s current status necessitates self-sustainability factors. Of course, emerging countries like India must prioritise sustainability in order to overcome any obstacles. This Covid-19 epidemic provides everyone a valuable lesson about self-reliance. The Government of India has announced the Atamanirbhar Bharath package, which helps to prevent commercial problems and supports self-sufficiency in Bharath. The Aatmanirbhar Bharath package is primarily concerned with the revitalization of MSMEs. The Aatmanirbhar package supports the development of diverse skill sets and provides a platform for research and innovation. The purpose of this study is to investigate the prospects generated by the Aatmanirbhar Bharath package for self-reliant MSMEs and the preservation of MSMEs&#8217; innovation through Intellectual Property Rights status. The authors make an effort to assess the impact of Aatmanirbhar Bharath on creative MSMEs and start-ups. The paper&#8217;s findings are based on the collecting of primary and secondary data as well as the use of descriptive statistical methods such as Anova and Correlation<\/p>\n<p><strong>Keywords: <\/strong>Innovations, Intellectual Property Rights, Opportunities, Self-reliant.<\/p>\n<p>Full-text paper <a href=\"https:\/\/oidaijsd.com\/wp-content\/uploads\/2026\/08\/19-09-04-064-LKA-25.pdf\">download here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OIDA International Journal of Sustainable Development Open-access peer-reviewed journal\u00a0 https:\/\/doi.org\/10.64211\/oidaijsd190904 Creative, Innovative, and Intellectual Property Rights are the pillars for MSMEs sustainability -A Study Sowmya D. N. 1*, P. Paramashivaiah 2 1 Department of Commerce and Management, Seshadripuram Academy of Business Studies., Kengeri Satellite Town, Bengaluru, India. 2 Department of Studies and Research in Commerce, Tumkur University, India. * Corresponding authour: drsowmyasharath23@gmail.com Volume 19, Issue 09, Pg. 57-66, 2026. Abstract: Any country that achieves long-term success emphasizes innovation and the adoption of new technologies in all aspects of life. In this sense, each country&#8217;s current status necessitates self-sustainability factors. Of course, emerging countries like India must prioritise sustainability in order to overcome any obstacles. This Covid-19 epidemic provides everyone a valuable lesson about self-reliance. The Government of India has announced the Atamanirbhar Bharath package, which helps to prevent commercial problems and supports self-sufficiency in Bharath. The Aatmanirbhar Bharath package is primarily concerned with the revitalization of MSMEs. The Aatmanirbhar package supports the development of diverse skill sets and provides a platform for research and innovation. The purpose of this study is to investigate the prospects generated by the Aatmanirbhar Bharath package for self-reliant MSMEs and the preservation of MSMEs&#8217; innovation <a class=\"more-link\" href=\"https:\/\/oidaijsd.com\/?page_id=4999\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/pages\/4999"}],"collection":[{"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oidaijsd.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4999"}],"version-history":[{"count":1,"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/pages\/4999\/revisions"}],"predecessor-version":[{"id":5001,"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/pages\/4999\/revisions\/5001"}],"wp:attachment":[{"href":"https:\/\/oidaijsd.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}