{"id":4317,"date":"2026-03-12T12:59:29","date_gmt":"2026-03-12T12:59:29","guid":{"rendered":"https:\/\/oidaijsd.com\/?page_id=4317"},"modified":"2026-03-12T13:01:06","modified_gmt":"2026-03-12T13:01:06","slug":"volume-19-issue-04-pg-11-18-2026","status":"publish","type":"page","link":"https:\/\/oidaijsd.com\/?page_id=4317","title":{"rendered":"Volume 19, Issue 04, Pg. 11-18, 2026"},"content":{"rendered":"

OIDA International Journal of Sustainable Development<\/strong>
\nOpen-access peer-reviewed journal\u00a0<\/strong><\/p>\n

https:\/\/doi.org\/10.64211\/oidaijsd190401<\/a>
\n\"\"<\/p>\n

Media-Based Strategies for Book Products<\/strong><\/p>\n

Anastasiia Bessarab 1<\/sup>, \u0410nn\u0430 Baranetska 2<\/sup>, Halyna Mykytiv 3<\/sup>, <\/strong>Olena Skiban 4<\/sup>, Angelina Tregub 5<\/sup><\/strong><\/p>\n

1 <\/sup>Department of Psychology and Social Work, Faculty of Special Education, Social Sciences and Humanities, Municipal Institution of Higher Education “Khortytsia National Educational and Rehabilitation Academy” of Zaporizhzhia Regional Council, 59 Naukove mistechko, Zaporizhzhia, Ukraine.
\n2 <\/sup>Department of Social Communications and Information Activity, Faculty of Journalism, Zaporizhzhia National University, 66 Zhukovskoho Str., Zaporizhzhia, Ukraine.
\n3 <\/sup>Department of Publishing and Editing, Faculty of Journalism, Zaporizhzhia National University, 66 Zhukovskoho Str., Zaporizhzhia, Ukraine.
\n4 <\/sup>MIX Department of Media Technologies, Information and Book Affairs, Institute of Printing and Media Technologies, National University “Lviv Polytechnic”, 19 Pid Holoskom Str., Lviv, Ukraine.
\n5 <\/sup>Department of Design, Faculty of Art and Design, Municipal Institution of Higher Education \u201cKhortytsia National Educational and Rehabilitation Academy\u201d of Zaporizhzhia Regional Council, 59 Naukove mistechko, Zaporizhzhia, Ukraine.
\n*Corresponding author: staicy@ukr.net<\/p>\n

Volume 19, Issue 04, Pg. 11-18, 2026.<\/p>\n

Abstract<\/strong>: Nowadays literary space is the outcome of authorial work, which is more and more a part of the networked environmental new\u2002field for information exchange where media are operating at their own levels and interact with one another creating a single space. Against the background of intensified competition and rapid change in digital platforms, publishers need marketing management system that, first\u2002of all, take into account current media trends and issues to be faced by target reader groups \u2014 make for a growth potential audience volume; understand dynamics preferences. Objectives of the report The aim of this study is to examine, how the contemporary\u2002media environment can be exploited in forming successful marketing strategies for books. The paper considers main means of digital marketing: the context and targeted advertising, personalized offers;\u2002content marketing (articles, blogs); target offers at social and interactive platforms. The focus of attention is going to be on the reach and\u2002potential of niche communities like BookTube to appeal and communicate with a young demographic, while elevating book products online across the Internet for broad audiences. The intimate details of media marketing strategies, like influencer advertising or email newsletters and press (which seems\u2002to have something to do with the media) that is involved in festivals and collaborations and more. The dynamics of\u2002emerging new digital formats (e-books and audiobooks) that define the paradigm of changes in marketing practices in publishing are explored. Basic principles of control over\u2002marketing strategies on the project level in process of the business process digitalization are defined. There is evidence that media tools in SNWs and a personalised approach would be the most significant criteria of marketing strategy efficiency and audience\u2002engagement in future.<\/p>\n

Keywords:<\/strong> advertising, book production, marketing strategy, media, promotion, publishing<\/p>\n

Full-text paper download here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

OIDA International Journal of Sustainable Development Open-access peer-reviewed journal\u00a0 https:\/\/doi.org\/10.64211\/oidaijsd190401 Media-Based Strategies for Book Products Anastasiia Bessarab 1, \u0410nn\u0430 Baranetska 2, Halyna Mykytiv 3, Olena Skiban 4, Angelina Tregub 5 1 Department of Psychology and Social Work, Faculty of Special Education, Social Sciences and Humanities, Municipal Institution of Higher Education “Khortytsia National Educational and Rehabilitation Academy” of Zaporizhzhia Regional Council, 59 Naukove mistechko, Zaporizhzhia, Ukraine. 2 Department of Social Communications and Information Activity, Faculty of Journalism, Zaporizhzhia National University, 66 Zhukovskoho Str., Zaporizhzhia, Ukraine. 3 Department of Publishing and Editing, Faculty of Journalism, Zaporizhzhia National University, 66 Zhukovskoho Str., Zaporizhzhia, Ukraine. 4 MIX Department of Media Technologies, Information and Book Affairs, Institute of Printing and Media Technologies, National University “Lviv Polytechnic”, 19 Pid Holoskom Str., Lviv, Ukraine. 5 Department of Design, Faculty of Art and Design, Municipal Institution of Higher Education \u201cKhortytsia National Educational and Rehabilitation Academy\u201d of Zaporizhzhia Regional Council, 59 Naukove mistechko, Zaporizhzhia, Ukraine. *Corresponding author: staicy@ukr.net Volume 19, Issue 04, Pg. 11-18, 2026. Abstract: Nowadays literary space is the outcome of authorial work, which is more and more a part of the networked environmental new\u2002field for information exchange where media are operating at their own levels and Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/pages\/4317"}],"collection":[{"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oidaijsd.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4317"}],"version-history":[{"count":1,"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/pages\/4317\/revisions"}],"predecessor-version":[{"id":4319,"href":"https:\/\/oidaijsd.com\/index.php?rest_route=\/wp\/v2\/pages\/4317\/revisions\/4319"}],"wp:attachment":[{"href":"https:\/\/oidaijsd.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}