Volume 12 Issue 01

OIDA International Journal of Sustainable Development
Open access peer-reviewed journal 

A Study on Role of Indian Corporates towards Sustainable Development: Special reference to Corporate Social Responsibility and Cause Marketing
Shashidhar a, V. Murugaiah b, K. Pramod Gonchkar c
a MBA Department, Tumkur University, Tumakuru, Karnataka State, India.
b Institute of Management Studies, Davangere University, Davangere, Karnataka State, India.
c Govt.R.C.college of Commerce and Management, Bengaluru, India.

Volume 12, Issue 01, Pg. 11-26, 2019.

Abstract: Several Indian companies have invested in CSR, Social marketing and Cause Marketing campaigns in order to meet the mandatory requirements and participate in the societal causes so that companies develop good brand imagery in the minds of the customers. CSR and cause marketing have become major tools for companies to closely associate with its stakeholders in the society. Many companies have been engaged in efforts to achieve building infrastructure, production of food grains, science and technology and spread of education, despite this, there are many areas identified in which Indian society encountering a variety of problems is related to sustainable development, there is an urgent need for addressing issues like climate change, environment protection, pollution. Indian corporates have to earmark some portion of their CSR and Cause marketing investment towards these issues. This study analyses the current position of CSR in India and compare CSR and Cause marketing activities from the perspectives of sustainable development. It also makes an assessment of current trends and future directions for incorporating sustainability components into CSR by applying case study methodology.

 Keywords: Case study, CSR, Climate change, infrastructure and sustainability

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Environmental Engineers’ Passion for Sustainability Research Study

Devapriya Chitral Wijeyesekera, Anoma Nirmali Wijeyesekera b
a  Formerly of University Tun Hussein Onn Malaysia, Parit Raja, Johor, Malaysia.
b Independent Researcher

Volume 12,  Issue 01, Pg. 27-40, 2019.

Abstract: This paper demonstrates a no expense barred passion of  a geo environmental engineer to pursue  fundamental sustainability research studies.  At the onset, a prototype “ home set up”  with wide research potential was installed in their home to analyse the effectiveness of a hybrid system of solar panels and a“vertical axis” wind turbine to generate power for domestic use. Electrical power generation from such systems are solely dependent on the environmental parameters such as wind speed and direction, solar radiation intensity and ambient temperature. Concurrent and continuous nformation of these independent environmental variables (and more) were continuously monitored with a HOBO weather station installed on site and within 10m from the hybrid system. Linked relationships between real environmental parameters and the power generated can thus be ascertained. The feasibility of using such hybrid systems for domestic or mini industrial scale power generation were investigated. This home research set up facilitated the research on two further environmental projects; Urban Heat Island (UHI) effect study was one project where the influence of environmental temperature, solar radiation, wind speed, rain fall and relative humidity on cores of road surface asphalt concrete samples  coated with paints of diferent albedo were monitored. Weather induced soil erosion is the other project described in this paper. Soil erosion process is also induced and even enhanced by the moisture absorption character of the soil. The natural elements that affect the soil moisture changes in field include rainfall intensity, relative humidity, sunlight radiation, and ambient temperature. The home research set up collated information in real time and environment frame, contrary to the often reported and practised, controlled laboratory testing conditions.  The research outcomes from such studies can be applied to wider scale models and predictive software.

Keywords: Weather station, Solar panels, vertical axis wind turbine, Asphalt concrete pavement; Temperature; Urban Heat Island;  Soil moisture content; Soil erosion.

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Roadrunner (Indigenous chickens): The role of chickens in addressing food insecurity in a semi-arid environment of Mukoma village in Mt Darwin District, Zimbabwe

Deliwe Tembachako a, Anyway Katanha b
a,b Zimbabwe Open University 209 Hay Rd Bindura, Zimbabwe.

Abstract: Rearing indigenous chickens have been debatably documented as a promising conduit out of poverty for small-scale rural farmers in sub-Saharan African countries. However, the information about indigenous chickens is scanty and the debate remains inconclusive. This paper explores the impact on indigenous chickens (IC) in alleviating food insecurity among the small-scale farmers of Mukoma village in Mt Darwin a semi-arid region in Zimbabwe. Majority of the community people are food insecure specifically in time of drought and other natural calamities. The study employed the mixed methodology making use of both qualitative and quantitative techniques. Information about the survey was solicited by the management of a well- structured interview guide, observations, and focus group discussions. A questionnaire was also used to gather quantitative information relating to the socio-economic standing of the respondents, production, challenges and marketing of the IC. Analysis of data was done using descriptive statistics and multiple regressions using SPSS version 20.  Findings showed that 85% of the smallholders are food insecure. The majority (75%) of the food insecure group is unemployed and keep indigenous chickens ranging from 5-35. The results indicated that the marketing structure was not favorable to the small-scale farmers. The indigenous chickens are barter traded by 45% of the respondents with food items like maize and cooking oil. In addition, the respondents sell the chickens to obtain income used for buying food, paying school fees and other household basics. All respondents acknowledged the importance of the IC as a safety net during times of adverse weather conditions. Despite the outlined importance of IC, the results revealed the following challenges faced by the small-scale farmers as; high morbidity of chickens due to New Castle, shortage of vaccines, lack of feed, unavailability of viable markets, lack of access to credit, high transport costs of markets, theft and lack of knowledge on good practices in raising the chickens.   All the mentioned challenges faced by the IC small-scale farmers in of Mukoma village were found to be significant at P<0.05 in raising a substantial quantity of chickens.  The paper in light of the challenges suggests the scaling up of services rendered by the government extension and veterinary departments to assist the farmers.  Awareness campaigns and prevention of New Castle disease should be the government and non-governmental organization’s priority. The paper also recommends the government to ensure road infrastructure is improved to reduce the cost to the markets for the farmers.

Keywords: Food insecurity, indigenous chickens, morbidity of chickens, smallholder farmers

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The Effect of Education against Corruption In Indonesia

Dirwan a
University of Aviation Marshal Suryadarma,  Jakarta, Indonesia.

Abstract: The purpose of this study is to determine the influence of Higher Education (HE) and the Human Development Index (HDI) in the fight against corruption in Indonesia. The main question in this paper focuses on the growing number of higher education institutions and the increasing human development index which are yet to reduce corruption in Indonesia. Corruption will lead to the disruption of the country’s survival and hampers its development. Corruption has occurred at all levels, which is marked by numerous government officials and law enforcement officers being involved in corruption. Combating corruption repressively failed to reduce corruption and Indonesia is still one of the most corrupt countries in Southeast Asia (Corruption Perception Index score was 36). One preventive way is by involving education with anti-corruption material which contains moral values, to keep a person away from corruption.

The research method used is the quantitative method, using secondary data from the Indonesian Central Bureau of Statistics in 2016. The data analysis used in this research is path analysis and the test result data are obtained by using the SPSS program. This research found that there is currently no significant effect of the number of higher education institutions and levels of HDI, either individually or together in reducing corruption in Indonesia. Preventive action through education, developing anti-corruption education and community involvement, are important solutions in the fight against corruption.

Keywords: corruption, human development index, education

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