OIDA International Journal of Sustainable Development
Open-access peer-reviewed journal
https://doi.org/10.64211/oidaijsd190608
Digitization as a factor in improving business performance
Vladyslav Ioanno
An Entrepreneur in the Field of Marketing and IT, Odesa, Ukraine.
Corresponding authour: mail@ioanno.com
Volume 19, Issue 06, Pg. 99-110, 2026
Abstract: This paper undertakes a comprehensive conceptual exploration of the transformative impact of digitalisation on the operational efficacy of business processes. The relevance of the research stems from the increasing structural complexity of intra-corporate operations, the continuous expansion of business activity domains, and the dynamic reconfiguration of paradigms governing communicative interactions with target consumer segments. In light of these tendencies, institutional attention is progressively directed toward digital technologies, which not only facilitate managerial optimisation but also provoke a fundamental redefinition of the ontological underpinnings of business itself. Leading global corporations, operating within hypercompetitive environments, predominantly rely on advanced techno-innovations as a strategic fulcrum for decision-making processes that safeguard and enhance competitive advantage. The principal objective of the study is to analytically elucidate the influence of digital transformation on the efficiency parameters of business operations. The object of scholarly inquiry is Ukrainian cultural heritage, examined through the analytical prism of business process dynamics. The research methodology is anchored in a synergistic assemblage of complementary heuristic instruments, encompassing descriptive methods, comparative analysis, analytical-synthetic procedures, hermeneutic interpretation of relevant literature, and processes of generalisation. The paper extrapolates the phenomenon of digital transformation onto the contemporary business matrix, articulates the multifaceted essence of the term “digital transformation”, and delineates the principal determinants shaping restructured business processes in the digital era. It identifies prevailing trends informing the current discourse of entrepreneurial activity and provides a critical assessment of pertinent scholarly contributions. The author’s epistemological stance on the influence of digital technologies is explicated, and the source base of the study is substantiated as a legitimate foundation for further academic exploration. Finally, the dominant trajectories of digital metamorphosis within the business environment are examined, with emphasis on the proliferation of cloud-based platforms, digital services, big data analytics, and network infrastructures as instruments of operational integration. Advantages derived from their adoption are outlined, while the financial and infrastructural expenditures associated with implementation in Ukrainian enterprises are scrutinised. Empirical data on digital transformation across Ukrainian corporate processes in 2023 (expressed in percentage terms) are synthesised, and the prevailing structural trends are systematically identified.
Keywords: business processes, digital evolution, information and communication technologies, techno-innovation, transformation
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