Restructuring of MSMEs through IPR in Post COVID-19 Era-in Teachers’ Perspective
Sowmya D. N. 1, P. Paramashivaiah 2
1 Department of Commerce and Management
Seshadripuram Academy of Business Studies, Kengeri Satellite Town, Bengaluru-60, India.
2 Department of Studies and Research in Commerce, Tumkur University, India.
Volume 13, Issue 12, Pg. 11-18, 2020.
Abstract: The extensive expansion of COVID-19 impacts the whole world by creating bundle of issues. Even stronger and developed nations are also suffering from ambiguity of COVID-19. The current collapse trembles the world economic direction. In this state of affairs, India is never losing the hopes in its aspirations. Whole world bowed their eyes on India. Indian economy is a mixed economy where India should focus towards holistic development. The contribution to GDP is earned from different sectors. Of course, even though agriculture is a backbone of our economy. Here we should also know that the contribution of MSMEs towards GDP and economic growth. Already MSME sector is facing lot of miseries. Although this lock down period has completely exposed this sector and any kick start will necessarily be fraught with a number of insurmountable problems like fund crunch, scattered and fleeting workforce, the communication barriers, supply-chain deadlock, stalling of import and export avenues and so on. This paper has focus on teacher’s perception in developing MSMEs through IPR by effective academia and MSMEs participation in the Post Covid-19 for economic sustainability. Both primary and secondary data are used for analysis of the research topic.
Keywords: IPR, MSMEs, Sustainability.
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Education and Standard of Living in Karnataka: An Overview
Neelakanta N.T. 1 Sanjeevmurthy.H 2, Mohankumar G.S.3
1 Department of Studies and Research in Economics, Tumkur University, India.
2 Department of Economics, GFGC-Kunigal, Tumkur University, India.
3 Grishma Public School, Honnudike Handpost, Tumkur, India.
Volume 13, Issue 12, Pg. 19-32, 2020.
Abstract: The present study made an attempt to analyse education level and standard of living in India and Karnataka. Tumakuru has made tremendous contribution in the area of education. Keeping in this mind. We compared the two census of population to understand the education level and standard of living in India and Karnataka. The study found that as education level play one of significant factor to increases standard of living at a steady rate. But government needs to take people pro policy to improve the standard of living through effective education standards.
Keywords: Education, Standard of Living, India, Karnataka, Tumakuru
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Importance of Big Data and Data Analytics in E- Commerce in India
Nithya S. M. 1 Kusuma M. 2 Murugaiah V. 3
1,2,3 Institute of Management Studies, Davangere University, Tholahunase, India.
Volume 13, Issue 12, Pg. 33-46 (2020).
Abstract: Earlier, it was 5 M’s considered as resources needed for successfully running any business, Money, Machine, Method, Material and Money. But now most of the organizations use Data as one of the major resources for any business. Some of the complicated and time-consuming tasks can be completed in seconds. E-commerce is one of the emerging industries where we see the innovation in technology, products, trends, websites, Blogs, social marketing happens constantly. In this paper the attempt has been made to analyze the importance of Data and Data analytics in E commerce industry in India. The detailed analysis has been made about the usage of data and application of data analytics in their business to enhance their performance. This paper is based on literature review and analysis of reports from NASSCOM and McKinsey Global Institute. Based on case study on Amazon company the application of Big data and data analytics as been discussed.
Keywords: Data analytics, predictive analysis and behavioral pattern.