OIDA International Journal of Sustainable Development
Open-access peer-reviewed journal
https://doi.org/10.64211/oidaijsd190316
Optimizing Social Interaction through Digital Tools: Methodological Approaches and Practical Applications of Information Systems
Yaroslava Martyniuk 1*, Valentyn Visyn 2, Oksana Maiboroda 3, Olena Haponchuk 4, Oksana Silvestrova 5, Iryna Sushyk 6
1,3,4,5,6 Department of Social and Humanitarian Technologies, Faculty of Digital, Educational and Social Technologies, Lutsk National Technical University, 75 Lvivska St., Lutsk, 43018, Ukraine.
2 Department of Law, Faculty of Business and Law, Lutsk National Technical University, 75 Lvivska St., Lutsk, 43018, Ukraine.
*Corresponding author: mart.sn@ukr.net
Volume 19, Issue 03, Pg. 243-254, 2026.
Abstract: Today’s digital technologies have changed the way people interact with each other, leading to big advances in mobile technology and trustworthy online databases. Bibliographic synthesis, statistical analysis, and structured organization and interpretation of the data that was collected were some of the methods used in the study. A database of social media platforms and official online resources was processed. The analysis was supplemented by research on the integration of modern psychosocial strategies into the formation of public discourse and initiatives to increase transparency. Special emphasis was placed on assessing the adaptive processes necessary for the use of information and communication technologies in socio-economically disadvantaged regions. The results of the study showed that the prevailing methodological approaches are characterized by targeted communication strategies, effectively charged rhetoric, the influence of social validation, dynamic content presentation, and heterogeneous effectiveness of digital platform deployment. Combined with psychosocial and sociocultural principles, these approaches contribute to the emergence of adaptive social structures that develop in analytically sound ways. At the same time, excessive emphasis on cognitive and behavioral factors emphasizes the limitations of exclusively textual articulation of strategy – a phenomenon within the concept of “spelling postmodernism”, which reflects potential vulnerabilities for the integrity of cybernetic systems. Research on contemporary communication processes has revealed a deficit of autonomy of operational mechanisms, which are contrasted with the background of developing institutional paradigms. We believe that these should be constantly improved and adapted to keep communication tactics and government programs more effective.
Keywords: digital communications, education, information technologies, learning, social sphere, socio-psychological technologies
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